The QR code takes users to a video where DeLoach talks about his achievements and qualifications. It is a short video running for 41 seconds.
This is not the first time that voters in Chatham County have seen a QR code in campaign materials. In 20120, senatoriable Michael Gaster also used QR codes in this campaign.
DeLoach’s marketing specialist, Rick Monroe, says that QR codes are going to be used a lot more in politics.
Campaigns and Elections magazine estimates that more than half of all Americans now have a smartphone, making QR codes an accessible addition to direct mails like this.
What’s more, Monroe said that the QR codes used by DeLoach are much better than Gaster’s use of QR codes. For one, Gaster put up the QR codes on his campaign signs and you need to be really close in order to scan them successfully. Those who scanned Gaster’s QR codes were taken to his campaign website. The content was boring and it failed to “humanize” Gaster. DeLoach appears in the video and brings him closer to the people.
David Simons, a political consultant for DeLoach, also says that videos put behind QR codes are also cheaper than buying airtime.
The mailer went out to 9,000 voters in the county, even a fraction of that will mean hundreds of voters will see the video.
We agree that DeLoach’s campaign is a definite improvement over Gaster’s who lost in his bid for a seat in the Senate. However, we think that there needs to be a good attraction for people to scan the QR codes. If people are not interested, you should be able to find out what would interest them to care about your candidate and scan his QR code. Qualifications are great, but you could easily enumerate them in text.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes on Daimler Cars Could Save Lives
- Ruben Ubeira Brings Artwork To Life With QR Codes
- Guinness Brings Beer-Activated QR Code Pint-Glass
- How Mobile Is Changing SEO
- Adding A Mobile Touch To Lottery Tickets
- Three Ways to Improve Your Current Website
- Davidson's Innovative QR Code Campaign For Florida's Real Estate
- Wimbledon NYC Promotion Goes Mobile
- Why QR Code Set To Be The New Internet
- QR Chocs, Anyone?
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.