If you have ever been involved in a direct marketing company, either on the selling or using end, you would know that sending physical letters via the post office is still the norm. With the occasional use of the internet, direct marketing companies continue to rely on more personal ways to engage their customers or associates.
What was lacking back then was a call-for-action. They got smart by offering prizes coupled with intelligently-written mailers but the response rate continued to be at dismal rates. The percentage of response was, however, good enough to see the direct mailing industry through so many decades.
With the introduction of QR Codes in the country, we sense that there is a quiet under-current buzz in the direct marketing industry. Something is burning – could it be the possibility of them making use of Quick Response code technology for their future endeavors? Can they be cooking up something behind closed doors?
Well, as far as we can see, the direct mailing industry, along with other print segment are all abuzz with the potential that QR Codes bring them. What appeared dead-pan in front of an interested person can now be made interactive. At the slightest bit of interest from such parties would result in a clcik/scan – the missing call-for-action.
Gone were the days whereby you had hire the best copywriters to churn out smart words to get people to check out a brand new line of shoes. Although copywriters are still needed for clever write-ups, there is less pressure to be creative. The QR Code has taken over.
The wonders of technology.
It is encouraging to see that compared to the beginning of this year (2010), we are seeing a 700% increase in the number of barcodes being scanned on an every day basis. That is an very encouraging number indeed…good news for fans of QR Codes (like us)!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- The Case for Custom QR Codes
- The Top Ways to Screw up Your QR Code Marketing: Part 1
- Buildings’ Stories Told Through QR Codes
- Awesome Russian Pavilion and Facebook 'Like' Crackdown
- The Secret To Building Successful, Long-lasting Businesses
- SEO and Your WordPress Site: Five Basics
- Customized Beans Get Customized Codes
- Pretty-Up Your Codes
- The QR Code Business Card, Book and Others: This Little Square Is Not Just for QR Code Marketing
- QR Code vs. Conventional Barcode
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.