It seems that Japan and Korea are not the only countries in Asia where QR code technology has taken off. India has also welcomed these two-dimensional matrix barcodes with open arms.
Most recently, Yebhi.com, which is an online lifestyle and fashion portal based in India, has launched virtual stores across 30 outlets of Cafe Coffee Day in Bangalore and Delhi. And it is using QR codes and near-field communication technology to power up these virtual stores.
These virtual outlets feature images of Yebhi merchandise accompanied by QR codes and NFC stickers. Those who want to purchase a particular item from Yebhi.com just need to scan the code or tap on the NFC sticker with their smartphones. Of course, their smartphones or any other mobile devices need to be equipped with a QR code reader app or with NFC capability in order to use the virtual store.
Scanning a QR code or tapping on the NFC sticker takes a customer to a particular product page on Yebhi.com where he or she can complete the transaction with just a few more clicks.
According to Yebhi, customers who purchase items through these virtual stores will be given a Rs200 discount.
The presence of virtual stores like Yebhi goes to show that mobile commerce is continuously growing and gaining ground. More and more businesses – whether small, medium or large – are embarking on mobile marketing campaigns and more and more consumers are using mobile devices to purchase goods conveniently and effortlessly.
Yebhi’s use of both QR codes and NFC also proves all the more that these two technologies can exist side by side and can complement each other. It goes to show that, where QR codes and NFC are concerned, it will never be a one-or-the-other scenario. There is no rule against businesses using both to support their marketing campaigns.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes and Bitcoins
- Scan-To-Gram – Instant Find And Follow System For Instagram
- What’s Your Take On Cyber Spying?
- How to Market on Facebook, Lady Gaga Style
- Buzz, Buzz, Buzz... BeQRious?
- A More Mature Understanding Of QR Codes
- Inception's Full On QR Code Campaign
- Australians Fly With QR Codes
- Facebook Tinkering With QR Codes
- The ‘Anything Goes’ Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.