QR codes have been showing up in all the strangest places. First, there were edible QR codes where QR codes became a literal icing on cakes, chocolates and other foodstuff. Then there are wearable QR codes with these little squares being printed on shirts, or woven into fabric, before becoming a fixture on dog tags and bracelets. Then we have those gigantic QR codes that you could supposedly scan in the air. QR codes soon found its way to the cemetery and were featured on tombstones.
QR codes are everywhere and now Westminster in London, UK, is placing these cute little codes on rubbish bins. Yes, that is right, QR codes are now on trash bins in the United Kingdom.
When scanned these QR codes allow residents to join a raffle by entering their e-mail address. This serves as their entry to the raffle where they could win a £20 voucher.
Westminster hopes to eliminate more than 25,000 tons of litter every year with the help of these garbage bins and QR codes. That will save them £1 million. Much of the garbage we have is recyclable but only a fraction of that is recycled.
However, that is it. BeQRious thinks that there is a slight disconnect here. Maybe something is lost in translation. However, we wonder what else is given to the person who scans the QR code? Information on what materials may be recycled? It seems that the people behind the QR codes are just hoping that people would put their wastes in the proper bin.
Are they given some sort of welcome letter when they sign up with their e-mail address?
There are a lot of things that the city council could have done to make the giveaway a better campaign. Right now, they do not even know if the people who enter their draw is actually recycling, or just passing through!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Sexy QR Codes
- QR Codes on Amazon and Graffiti Codes
- Flipboard Lets Users Generate Their Own ‘Magazine’
- Volvo Includes QR Codes On Trucks
- Control Your Personal Computer With Your Smartphone Experiment
- IDEA: QR Code Marketing for Pizza and Other Food Delivery Outlets
- Look at How Far QR Codes Have Gone
- Google Uses QR Codes in New Chrome WebGL Experiment
- QR Codes Entering Mainstream
- All Dolled-Up For Sidewalk Catwalk
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.