First, can you imagine 5.3 million scans for June 2012 alone? This is a record number of scans recorded in a single month!
Further, ScanLife revealed that there were about 120 QR codes being scanned every minute during the second quarter of the year. That is almost six times the 24 codes scanned per minute in the same period in 2011.
If you are wondering how many people scanned their first QR codes in the quarter, then ScanLife also has the answer for you: 4 million. Yes, that is right 4 million people are no longer QR code virgins.
People are scanning QR codes put out there by big brands. The biggest campaign in the second quarter of this year garnered over 2 million scans, a far cry from only 30,000 scans in 2011. If you are looking for the best type of content for you, keep in mind that QR codes for loyalty programs or those that lead people to contests are the biggest drawers for the period. Other top content include app downloads, social media and video content.
People scanning QR codes tend to be older than 25 years old. In fact, 3 out of 4 people who scanned a QR code during the quarter were 25 years old or older. Close to 7 out of 10 were male.
People using Android smartphones represent 53% of the scanners while those using iOS represent 43% of the scans.
Toy companies are finding the most success with QR code campaigns, followed by:
- Health and Beauty
- Fast food joints
Scanlife used data for both ordinary barcodes and QR codes. They also included codes that were created using their platform and other third party QR code generators.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- History Markers Come Alive with QR Codes
- Insights from Adobe
- Interactive QR Codes and Holiday QR Codes
- Poet Eloise Klein Healy Uses QR Codes to Read Poems to You and Google's View on NFC and QR Codes
- QR Codes On Iowa City’s Agenda
- Because You Did Not Take It from Us: QR Code Best Practices
- Another QR Code Move from USPS
- Square Mobile Payment App Takes On The Consumers
- Use QR Codes To Help Tourists
- Snap My Belt, Please
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.