When you scan the QR code, you are taken to a mobile site that looks like Twitter. You are then shown a series of tweets from a journalist going by the Twitter handle FS2424. The tweets start with a tweet informing us that the journalist is in a demonstration in Syria. Apparently, the Syrian military shows up at demonstration and starts roughing up the people. Some of the military saw the journalist taking pictures and runs after him. Check out what happens next by going to the site and scanning the QR code.
Reporters Without Borders aims to protect journalists from persecution and investigates the cases of journalists who are facing danger or death in the performance of their jobs. The DeadTweets campaign is aimed at making people aware of the plight of 38 journalists who have been killed in Syria since March 2011.
At the end of the tweets, you are also encouraged to share the campaign via Facebook and Twitter.
The French non-profit has used QR codes before. They first came out with a series of print ads in 2011 featuring pictures of dictators such as Gaddafi, Ahmadinejad and Putin. Scanning a QR code in the ad, you will be taken to a video of a mouth talking about the atrocities and censorship happening in their respective countries.
We have to admit that both of these campaigns are great uses of QR codes. If you have a message, create compelling content that makes people sit up and take notice and then put it behind a QR code. Remember to put up instructions on what they should do and if you want, social sharing would help your campaign gain ground.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- IDEA: QR Code Marketing for Pizza and Other Food Delivery Outlets
- Plant-Based QR Codes, Anyone???
- Tesco Home Plus Wants More Virtual Shopping Walls in South Korea
- Ensogo Unveils QR Code Billboard Campaign in Bangkok
- Why You Should Go for a Minimalist Mobile Site Design
- Bakon Vodka Employs QR Codes to Increase Consumer Engagement
- Stamford Symphony Adds QR Codes to Program
- QR Codes Are Not Viruses
- QR Codes in the Library
- Explain Away – Ways To Get People To Pull Out Their Cell Phones
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.