When it comes to marketing, nothing beats QR codes. It is small and it can be customized to fit your branding and the design of your product packaging.
In fact, QR codes have been showing up on product packaging for a number of years now. A lot of the world’s biggest brands have used QR codes to help sell and market their products.
Over the years, however, product packaging that uses QR codes usually place it on labels and on the outside. Crown Closures North America is trying to change that.
Crown Closures North America is a metal packaging company. They are now offering a service that would put QR codes under bottle caps.
Crown Closures marketing director Sheila Heath explains that they came up with the idea so that companies that do not want to change the designs of their packaging can still make use of QR codes. So rather than defacing your current packaging, you can just put it under the cap where customers could still scan it successfully.
That sounds like a great idea. You could also use these under the cap or crown QR codes for promotions. For example, your customers can scan the QR code under the cap to enter a raffle draw. This way, you do not have to ask them for proof of purchase or even ask them to keep bottle caps or labels. This is because the QR code will not be scannable unless they buy the product and open it.
This is also great for reward programs, as well as giving your customer discounts on their next purchase.
So you see, putting QR codes under the cap is not just for aesthetics and branding, but also to make it easier for you to market your product. Your customers would also love how convenient it will be for them as well!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Apple Requests Removal of Gifts in LINE
- Instagram Backtracks
- A Keychain-cum-Controller - Good For Gamers
- Skechers Ventures Into Mobile Marketing
- Hennessey Partners Up With Kaws
- Is There a Doctor in the House? How About Your Phone?
- Precision Dynamics Adds QR Codes to Its VIP Band Line
- Condos In Chicago Being Sold With Help Of QR Codes
- Buddhism Nichiren Promoted With Cute QR Code Poster
- LG Phones To Come Preloaded With Scanlife 2D Barcode Scanner
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.