If you think that college students are most likely to scan QR codes because they are more technologically forward than other groups of people, you are wrong.
According to a new survey by Archrival Youth Marketing, 81% of the college students they surveyed own a smartphone, but only 21% of the respondents were able to successfully scan a quick response code sample. On the other hand, 75% of the students they surveyed stated that they are not likely going to scan a QR code in the future.
The youth marketing agency’s survey involved 534 college students from 24 different campuses all over the United States, including Arizona State University, Baylor University, Michigan State University, North Carolina State, Ohio State, Oklahoma State, Penn State University, University of Alabama, University of Cal-Berkeley, University of Florida, and Virginia Tech. The survey was conducted to find out what the students’ thoughts were about quick response codes and to learn more about these students’ level of engagement.
Of the 81.1% students who own smartphones, 42% have iPhone, 33.3% have Android, 22.6% have a Blackberry and 1.9 have a Windows phone. There were 17.6% of students who said they do not own a smartphone, while the remaining 1.3% said they do not know.
While most students have smartphones, a majority of them were also not able to scan a sample of a QR code. How come? Some said they thought taking a picture of the code would automatically scan it, some tried but ultimately gave up, some said they did not want to download the app, and some found the task taking too long.
When asked how likely they would scan a QR code if they see one, this was the result of their answers:
- 58% (very unlikely)
- 17.6% (unlikely)
- 3.9% (very likely)
- 14.9% (likely)
- 5.5% (do not know)
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Keep Me Safe: QR Codes for Protecting Children with Autism
- New Android Features That Makes It Work Like an iPhone
- QR Code Maze Makes Waves
- QR.C.O.D.E. Is the Key to QR Code Marketing Success
- QR Codes Unlock More Characters in Mario Tennis Open
- Web App with QR Code Functionality Helps in Indiana School Bus Inspections
- Facebook Apps Add At Least 182,000 Jobs
- QR Code Scanning: The Latest Numbers
- The Allure of Hidden Messages
- Creative Ways To Use QR Codes In Your Life
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.