Everyday, you are bombarded with posters, flyers, brochures, and other marketing and sales materials from different companies.
The Media Awareness Network estimates that the average North American sees about 3,000 ads in a single day. In a January 15, 2007 article, Louise Story at the New York Times complained that every inch of space in any city is filled with advertisements. Story writes that advertisers seem to be filling all the blank spaces, with supermarket eggs bearing names of CBS TV shows, while turnstiles in the subways bear Geico messages. Even barf bags on US Airways planes are getting advertisements.
Ad clutter is a big problem for marketers. If you are a business owner who wants to ensure maximum exposure AND recognition for your marketing materials, then you should find ways to make your advertisements more interesting.
This is where QR codes help. These ubiquitous square codes can elicit attention because it sort of stands out. For those who have not encountered a QR code yet, you can bet on the novelty of seeing one on your ads to get them to take notice.
On the other hand, early adopters would be able to recognize your code and take note of it, even if they do not scan it.
But more than that, a QR code can help you extend your advertising space, giving you more room for creativity. With a limited space, you are forced to think about your product’s benefits and cram it into a small space, which might work to sell your product if you could get your customers to take notice of it.
With a QR code, you have more room for eye-catching images or a catchy slogan to help get their attention, then close the sale by using the QR code to direct them to a mobile site, a video and any other page that could help you sell.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Is That Food Kosher? Check Its QR Code!
- The Ritz-Carlton Hotel Introduces Mobile App that Makes Use of QR Codes
- Intel and Inside Secure Enter Near-Field Communication Agreement
- Change Together With Your Consumers
- Camden Historical Landmarks Marked By QR Codes
- Give Your Resume A Boost
- Creating Beautiful QR Codes
- QR Code Promotion For Meta Assassin Using Rubik's Cube
- Manhattan Hit By QR Code For Internet Week
- QR Codes On UK's Yellow Pages
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.