Six Degrees Counterfeit Prevention LLC expanded its anti-counterfeit encryption technology and makes it available to the fashion industry. The encryption is embedded into QR codes and are put on product labels in order to protect brands.
The anti-counterfeit encryption, which utilize non-mathematical encryption technology, is not only meant to get rid of the global counterfeit trade, but also to ensure product authenticity and to revolutionize the fashion industry. This encryption technology, considered to be unparalleled and fool-proof, is impervious to mathematical pattern analysis. Brands using the encryption, instead of just serial numbers, are therefore impossible to forge or fake.
Having a QR code on the fashion item labels encourage consumers with smartphones to join in the brand authentication process. With the help of the QR codes, consumers – as well as law enforcement officers and corporate investigators – can immediately identify whether a product is authentic or fake.
With the QR code labels, it’s like giving each fashion item a digital fingerprint. This fingerprint makes it easy for brands to monitor their products from any given location. Real-time analytics will give brands accurate tools to keep track of products as they get scanned and also to measure illegal activity.
Aside from product verification, 6CDP’s QR codes also give brands a chance to engage their consumers and to help them establish brand loyalty. For one, the codes will also allow consumers convenient access to a company website, where they can learn more about the brand and its products; to social networks, where they can talk or share things about a particular product with their friends and contacts; or to view promotional videos and be entertained.
With this QR code anti-counterfeit campaign, 6DCP is helping bring down the counterfeiting industry, which, according to the World Customs Organization, is estimated to reach $1.5 trillion in value by 2015.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Time Traveling with QR Codes: QR Codes Are Used to Show People the History of K Street
- The Apps to Have Just in Case You Lose Your Android Phone
- Is Google Glass Really Such a Different Threat To Our Privacy?
- Putting the power back into the hands of the consumers
- QR Codes Scanning Activity Shoots Up
- Plant-Based QR Codes, Anyone???
- Lufthansa Airlines Livery is Now QR Coded
- Tag2PDF: The Best Way to Share Your PDF Files!
- QR Code Add-On For InDesign
- T-Shirt Printing With QR Code For Facebook Accounts
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.