Six Degrees Counterfeit Prevention LLC expanded its anti-counterfeit encryption technology and makes it available to the fashion industry. The encryption is embedded into QR codes and are put on product labels in order to protect brands.
The anti-counterfeit encryption, which utilize non-mathematical encryption technology, is not only meant to get rid of the global counterfeit trade, but also to ensure product authenticity and to revolutionize the fashion industry. This encryption technology, considered to be unparalleled and fool-proof, is impervious to mathematical pattern analysis. Brands using the encryption, instead of just serial numbers, are therefore impossible to forge or fake.
Having a QR code on the fashion item labels encourage consumers with smartphones to join in the brand authentication process. With the help of the QR codes, consumers – as well as law enforcement officers and corporate investigators – can immediately identify whether a product is authentic or fake.
With the QR code labels, it’s like giving each fashion item a digital fingerprint. This fingerprint makes it easy for brands to monitor their products from any given location. Real-time analytics will give brands accurate tools to keep track of products as they get scanned and also to measure illegal activity.
Aside from product verification, 6CDP’s QR codes also give brands a chance to engage their consumers and to help them establish brand loyalty. For one, the codes will also allow consumers convenient access to a company website, where they can learn more about the brand and its products; to social networks, where they can talk or share things about a particular product with their friends and contacts; or to view promotional videos and be entertained.
With this QR code anti-counterfeit campaign, 6DCP is helping bring down the counterfeiting industry, which, according to the World Customs Organization, is estimated to reach $1.5 trillion in value by 2015.
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