QR codes are increasingly becoming popular. You see them everywhere and by that we mean everywhere.
QR codes have been used by hotels for quite some time now. And why not? QR codes, because of their flexibility and affordability, make for a great marketing tool. Sean Hart at Ogilvy One says that hotels should start to include QR codes into their overall marketing strategy because they help connect the online and offline worlds. It could help your customers to get into your social media sites, effectively giving you a great way to start and build your community. You can also give out discounts and promotions.
How have hotels used QR codes for their marketing? Here are some real world examples:
1. Hide porn in hotel room.
Modez Hotel in the Netherlands has differently themed rooms. One of them is a room filled with QR codes, from the walls to the curtains, right down to the bed sheet and the ottoman. But what makes the QR codes unique is that they actually take the guest to porn. Yes, when a guest scans a QR code put up in the room, it serves up a saucy photo or illicit videos and other similarly adults-only material.
2. Get more guests.
The Ritz-Carlton has used QR codes and a mobile app to get more people into its hotels. People can just scan the QR code and use the app to reserve a room and even check their rewards points. Different locations have different activities as well. In a Ritz Carlton in Hong Kong, the QR code and mobile app combination gives guests ideas on which foods would go well with a certain kind of wine. In Brazil, the QR codes give guests a chance to play a scavenger hunt within the hotel premises.
In the next installment, get more ideas on how to use QR codes for hotel marketing.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Using Your Phone’s Casing as a Business Card
- Google Is Eyeing Whatsapp
- Youku Now Uses a QR Code for Their Videos
- Hointer Makes Shopping For Jeans Easier For Men
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- Learning How To Use a QR Code Properly
- Make A Statement
- Asia Pacific Smartphone Users Seen to Download 5 Billion Apps in 2011
- If You Want Your QR Code Campaign To Work
- From Chapter To Chapter....Connect
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.