You may think that China is very progressive, especially when it comes to manufacturing and high tech stuff. But do you know that the Chinese is just now discovering QR codes?
Marketers in the country are starting to put QR codes on their product. These early initiatives are getting media attention, and more people are now getting themselves familiar with it. A lot of articles are also explaining how the QR codes work, what to do with them and where they have been seen..
It is amazing, it is very much like what happened way back in 2007 through 2009 when QR codes were just being introduced in the United States.
It is not the first time that QR codes have showed up in the Asian country. But to give you an idea of just how fresh QR codes are, you will have to know that Beijing Lingdong Kuaipai Information Technology Co. is the first to come up with a scanning software, which it launched only in 2011.
In 2012, telecom and Internet service provider Tencent followed suit but this time, they created a QR code scanner that would work with their WeChat service.
What does this mean for US companies? It is very simple. If you have a product and China is one of your markets for this product, you could probably use the same QR code campaigns that you are using here with the Chinese market.
Not only that, companies looking to use QR codes in China will still have that novelty to work with. They could come up with QR code campaigns that would pique the curiosity of the target audience, so that they could get a lot of scans.
Of course, no matter where you are going to use the QR codes, the best practices remain the same. This means that you should take time to mobile optimize your landing pages, if you are going to take your customers to a Web site using their smartphones or tablets. You should make sure that the QR code is scannable and clearly read. Offer clear benefits to encourage them to scan your QR codes. Lastly and most importantly, be sure to include instructions on where to get a QR code scanner and what to do with the codes.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR and AR working together, hand in hand
- QR Codes Show Up on Saskatoon's Broadway Avenue
- WeChat Uses QR Codes to Bring Forward Social Media Platform
- Four Things to Remember When Running a QR Code Campaign
- Using Custom QR Codes to Help Defeat Counterfeit Products
- Samsung To Release Android Camera In The Near Future?
- Learning More from Your iPhone: Top 3 Educational Apps for Businesses
- FOR IMMEDIATE RELEASE: QR Codes Just Got Cooler with CustomQRCodes.com
- Making Corporate Giveaways Work Harder
- Going Places
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.