QR codes have already been used in a lot of health care applications. Some notable examples include:
- Improving and monitoring hospital performance with the use of QR codes.
- Preparing the community for emergencies.
- Scheduling medical procedures such as a mammogram.
- Putting up a patient’s medical records behind a QR code.
- Improving diet and nutrition.
There are a lot of other ways to use QR codes for health care purposes such as educating patients, setting appointments, and health services marketing.
The Metropolitan Atlanta Rapid Transit Authority has come up with one more. The administration has put up QR codes at the back of its compressed natural gas fleet of buses. These QR codes would take scanners to the mobile site of the Atlanta Medical Center.
Once on the mobile site, you can click on the Emergency Services link. On this page, you can see just how much time you need to wait before getting served in the emergency room. You also have the option to reserve a spot so that you would not have to wait too long.
Note, however, that patients who come into the the ER with more serious illnesses and injuries will still be given priority.
The mobile site also features several important information such as the hospital’s numbers, maps and directions, locations and even a search page for physicians.
Best Practices Put in Motion
The Metropolitan Atlanta Rapid Transit Authority and Atlanta Medical Center QR codes are a great study on how to do QR code campaigns:
- It leads to unique and useful information.
- It resolves to a mobile site that is optimized to display correctly on smartphones.
- The codes itself are prominently displayed with sufficient instructions on how to use them.
- It tells people the benefit of scanning the QR code (knowing just how long you would need to wait at the ER).
The only problem we could see is that it could be a little difficult to get a proper scan if the bus is moving. Instead of the back of the bus, maybe these codes would better serve their purpose if they were found in bus shelters or if they were placed inside the bus where its passengers can scan them.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Code Newsbits: Two Ideas for QR Codes
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- Low And High Tech Collision To Help Preserve Chilean Mapuche Tribe
- Lufthansa Airlines Livery is Now QR Coded
- Japan’s NTT Docomo and Korea’s KT Launch Cross-Border NFC Service
- QR Codes Are Not Viruses
- TopFruit.com Uses QR Codes for Its Marketing and Product Packaging
- Combination Of A Creative Product With Interactivity Of QR Codes
- Scan Your Check-In
- Stand Out With A QR Code On Resume
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.