QR codes have already been used in a lot of health care applications. Some notable examples include:
- Improving and monitoring hospital performance with the use of QR codes.
- Preparing the community for emergencies.
- Scheduling medical procedures such as a mammogram.
- Putting up a patient’s medical records behind a QR code.
- Improving diet and nutrition.
There are a lot of other ways to use QR codes for health care purposes such as educating patients, setting appointments, and health services marketing.
The Metropolitan Atlanta Rapid Transit Authority has come up with one more. The administration has put up QR codes at the back of its compressed natural gas fleet of buses. These QR codes would take scanners to the mobile site of the Atlanta Medical Center.
Once on the mobile site, you can click on the Emergency Services link. On this page, you can see just how much time you need to wait before getting served in the emergency room. You also have the option to reserve a spot so that you would not have to wait too long.
Note, however, that patients who come into the the ER with more serious illnesses and injuries will still be given priority.
The mobile site also features several important information such as the hospital’s numbers, maps and directions, locations and even a search page for physicians.
Best Practices Put in Motion
The Metropolitan Atlanta Rapid Transit Authority and Atlanta Medical Center QR codes are a great study on how to do QR code campaigns:
- It leads to unique and useful information.
- It resolves to a mobile site that is optimized to display correctly on smartphones.
- The codes itself are prominently displayed with sufficient instructions on how to use them.
- It tells people the benefit of scanning the QR code (knowing just how long you would need to wait at the ER).
The only problem we could see is that it could be a little difficult to get a proper scan if the bus is moving. Instead of the back of the bus, maybe these codes would better serve their purpose if they were found in bus shelters or if they were placed inside the bus where its passengers can scan them.
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