Students in Rocky Mount, Virginia, learned more about driving safely through a combination of simulated car crashes, iPads, and QR codes.
The QR codes that the students scanned delivered shocking videos, while other videos taught them about the importance of wearing seat belts and about why they should avoid texting or using mobile phones while driving.
The QR codes and the iPads are the latest addition to the standard crash presentation this year. The project is the product of months of preparation and a $10,000 federal budget.
The safety presentation was conducted by officers from the state’s Department of Motor Vehicles, a state police trooper and police officers from Roanake, Salem and Bedford Counties. Their audience: students from the Gereau Center for Applied Technology and Career Exploration.
The QR code idea was from Alisa Goodwin, daughter of DMV safety program manager Steve Goodwin. The project was made possible with a $10,000 federal grant from the DMV and with regional traffic officers working on linking the videos to QR codes. They also bought 13 iPads for use during the presentation.
Roanoke County Police Sgt. Tim Wyatt explained that the traditional crash presentation involved a lot of activities such as letting the students wear warped goggles while trying to drive a golf cart to help simulate drunk driving and showing how airbags are deployed. Because of the sheer number of activities, however, students’ attention often wander and they do not pay attention.
However, with the iPad and the QR codes, Wyatt said that the students paid attention this time. The students were told to put on earphones and go through the crash site demos. Instead of just giving them the standard, bland and boring video messages, they were shown a variety of videos that included crash scene aftermaths, among others.
The result? The students not only paid attention, but they got a lesson that would stick with them for a very long time.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Bute Park Shares Rich History with QR Code
- Skechers Ventures Into Mobile Marketing
- Plant-Based QR Codes, Anyone???
- Granville Businesses Adopt QR Codes
- Berlin Street Art Made More Interesting With QR Codes
- Branding With QR Codes
- Combination Of A Creative Product With Interactivity Of QR Codes
- Target Targets Mobile Phone Users
- ANA Offsets Carbon With QR Code
- Canadian National Post Dips Into The QR Code Pie
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.