Our services

QR Codes Give You Easy Access to Retirement Information

securian

Securian Financial Group has recently added a QR code to the account statements that they send to their clients. Retirement plan participants can now scan the QR code on their statements and be taken to Securian’s mobile site.

The mobile site does not have every bit of information available on the full site, but instead they streamlined it to the information that is most often accessed by their clients. These include contribution rates, current balances, and rates of return.

Securian’s vice president for retirement plans, Rick Ayers, says that they decided to put the QR codes on the account statement because they want to be able to provide easy access for people who want to see their information, no matter where they are, no matter what time it is.

Going Mobile

Perhaps, one of the best lessons that any marketer could learn from Securian is that they invested in putting up the mobile site. Instead of just using their existing site, they created a separate mobile site for this campaign. Their site detects whether you are accessing it from a mobile device or not. If you are using a smartphone, it serves up the mobile page that is streamlined and easier to view. Ayers explained that the mobile site has a more concise copy, easier to click links and a more intuitive navigation. The contact links have also been modified and moved to the top of the screen.

It is very important to remember that mobile sites should take into consideration that people who view it are often on the go and in a hurry. As such, you should take time to make sure that your site displays well on any mobile screen, and navigation should be simple. Remove all the bells and whistles that are found on your full site.

Good Content

Another thing that Securian’s QR code campaign could teach marketers is that it gives out really good content. Securian researched what their customers needed and gave it to them. The use of QR codes only made content delivery easier and faster.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

*

4 × 2 =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>