Arbitron and Edison Research has done a recent survey of smartphone users in the United States and found that a large number use QR codes daily. More specifically, the study found that there are 2.75 million Americans who use quick response codes on a regular basis, to an extent where they scan codes at least once daily.
The survey involved 2,021 respondents above 12 years old. The data was weighted to the U.S. -wide population figures of 12 years and above.
When it comes to the amount of scanning that the two-dimensional matrix barcodes are getting, results are quite interesting. According to the study, about 21% of those who own smartphones have scanned QR codes at least once in their lives. Moreover, among Americans who use smartphones, some 2% were using QR codes at least once daily for various purposes. These numbers suggest that there are around 2.75 million smartphone-using Americans who use QR codes daily.
The results of this survey eliminates suggestions by some in the mobile technology industry that QR codes are no longer being used and that they will soon be obsolete and dead.
Aside from QR code scanning data, Arbitron and Edison Research also observed a lot of certain other behaviors that interests the mobile commerce industry. For example, among the respondents, some 83% have used their smartphones to do web browsing – 61% of them doing their browsing on a daily basis and 22% doing it lesser. And then there are these statistics pertaining to social media sites. Around 63% of the survey respondents use and access social networking sites through their smartphones – with 46% of them doing it every day. As for retail coupons, 25% of the respondents accessed retailer coupons via their smartphnes, with 5% of that number doing so at least once a day.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Using Your Phone’s Casing as a Business Card
- Budweiser Uses QR Codes to Help New Friends Connect on Facebook
- South Korea Boosts Tourism with QR Codes
- QR Codes Help in Prescribing Medications
- The Atlantic Uses Extra Icons to Bring More Content to Print Readers
- QR.C.O.D.E. Is the Key to QR Code Marketing Success
- Five Million Users Undrew Draw Something
- Finding Made Easy, Lost No More
- A Few Other Large Brand Names All Coded Up
- QR Code To Help Japanese Chefs From Getting Lost In Australia
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.