Most marketers put up QR codes on their packaging to direct buyers to their websites, where they could find out more about their product, the company, and other stuff. Their aim is to give out information and also to strengthen their brands, and influence how people them.
Other brands put out QR codes on their products to let people participate in a rewards program, where their loyal customers are given discounts, free stuff and other premium prizes.
Packaging QR codes have also been used for promotions and raffles. For example, buy a loaf of bread and there is a QR code on the packaging, when scanned you can get the bread for free or get half the price off the next time.
QR codes on product packaging is nothing new, and it demonstrates just how flexible QR codes are and how you could use it for different reasons and towards different ends.
One idea we had from the BeQRious forums entitled QR codes on DIY furniture, illustrates another use for QR codes on product packaging that would not only give more information about the product or the brand, it would actually add more value to the product in itself.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Healthier Lifestyles with Mobile Apps
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- QR Codes In Emails A Brand New Way Of Engaging Consumers
- Girl Scouts Use QR Codes to Promote Safety from Rip Tides
- Google's Android OS Is Winning Over Apple's iOS
- How to Find a Great Website Design Company on a Budget
- The Psychology of QR Codes, Part I
- QR Code For Japanese Facebook Users
- QR Code Loads Audio Tour At ARTwalk In Napa Valley
- Let’s Not Wine About QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.