Most marketers put up QR codes on their packaging to direct buyers to their websites, where they could find out more about their product, the company, and other stuff. Their aim is to give out information and also to strengthen their brands, and influence how people them.
Other brands put out QR codes on their products to let people participate in a rewards program, where their loyal customers are given discounts, free stuff and other premium prizes.
Packaging QR codes have also been used for promotions and raffles. For example, buy a loaf of bread and there is a QR code on the packaging, when scanned you can get the bread for free or get half the price off the next time.
QR codes on product packaging is nothing new, and it demonstrates just how flexible QR codes are and how you could use it for different reasons and towards different ends.
One idea we had from the BeQRious forums entitled QR codes on DIY furniture, illustrates another use for QR codes on product packaging that would not only give more information about the product or the brand, it would actually add more value to the product in itself.
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