Quick response codes are normal fare in technology advanced countries like Japan and South Korea. In the United States, Canada and United Kingdom, QR codes are fast gaining grounds. We’ve also featured some QR code-related news in countries like Australia, France and Germany.
Now, let’s have a glimpse at how other countries are doing QR code campaigns.
Sweden now has its very first pop-up QR code store at the Stockholm Central railway station. The QR code store was put up by e-commerce firm Jetstar in the hopes of getting the commuting consumers in the grind of mobile shopping. Jetstar teamed up with several retail brands in its efforts to show the traveling public that they can browse and purchase products without having to go to stores. All they need to do is visit Jetstar’s mobile site by scanning the QR codes while waiting for their train.
4me is set to introduce Netherlands to the wonders of mobile payments via QR codes. 4me’s “Scan, Shop & Go” solution uses these two-dimensional matrix bar codes as the key elements to being able to pay with a mobile phone. Users simply need to scan a QR code to be able to pay for purchases with their bank account, iDeal, or credit card. Of course, beforehand, you will need to store your financial account details in your phone.
In addition, 4me is planning to introduce a retail concept that deploys the payment method in store displays.
Napier-based online marketing agency Nurve, in partnership with the Napier Inner City Marketing and the Art Deco Trust, urges tourist and retail outlets to start displaying QR codes on their buildings. They believe that with the placement of QR codes on buildings, they can enhance tourist experience in Napier.
Nurve director Ailne Bradley said she hope businesses in Napier’s downtown area would offer engaging online content, like historical images and retail or dining offerings.
Nurve will be holding a series of workshops for local businesses in order to help them understand QR code technology and how it can benefit them.
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