The Connecticut Forest and Park Association is now using quick response codes on the state’s trails in order to help hikers in the middle of the forest.
The manner by which hikers receive information is evolving. As such, the Forest and Park Association acknowledges the need for them to stay with the times and to move through various forms of digital media.
The Forest and Park Association’s Marty Gosselin notes that, right now, smart phones are people’s tools of choice.
The Forest and Park Association has therefore put up QR codes at four trail heads, which include the Shenipsit Trail at Risley Pond in Bolton and the Mattabessett Trail in Middlefield, Brooks Road, and Seven Falls State Park in Middletown. When hikers scan these trail QR codes using a smart phone equipped with a QR code reader application, they will be able to access information about the trail as well as a trail map.
According to Eric Hammerling, the Forest and Park Association’s executive director, it is important to get maps and information about trails to hikers. He says that even thought they do whatever is appropriate to keep trails well-blazed, there are others that cut across them and there are also areas that can get hikers disoriented.
The Forest and Park Association did a trial run of the QR codes at Higby Mountain in Middletown and the initial response was highly positive, Gosselin shares. She enthuses that even without publicizing the QR code project before its test launch, they already got 150 scans within the first couple of weeks.
The Forest and Park Association actually maintains more than 820 miles of blue blazed hiking trails across Connecticut. All of these hiking trails are accessible and open to the public. Hikers are encouraged to bring a map or, better yet, a smart phone.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Martell Noblige Cognac Shows Marketers How It Is Done
- Even Amateurs Can Hack Your Android Phone
- Push Ads Don’t Work On Free Apps
- The Top 20 iPhone Games You Should Get and Play (Part 1)
- QR Code Parking Meters Debuts in Australia
- New York Times Makes an E-mail Marketing Blunder
- How to Build a Mobile Site
- The Most Popular Facebook Apps
- Tablets to Sell More than Notebooks in 2012; 195 Million Sold by 2015
- Printers, Take a Closer, Longer Look At QR Code Possibilities
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.