The American oil spill fuss is a huge major concern for everyone in the country and incredible effort is already been put in place to restore the gulf. Common folks may be too quick to make the assumption that there is nothing they can do, they are powerless and that they would have to hope for the best and leave everything else to the powers that be.
Is there a semblance of truth in that? No. If you are an American and you are concerned about restoration of the gulf, you have a voice. We just spotted this celebrity-packed video of a campaign called ‘Be The One‘ (Sandra Bullock’s in there, FYI, amongst other big names like Blake Lively and Lenny Krevitz) and someone also pointed us to the fact that there is a humongous QR Code signboard hanging in a prominent place at the Thomas Reuters Building on Times Square that will lead mobile phone users to this video. Take a moment to watch and see the message.
The video encourages Americans to sign a petition demanding that the government’s restoration efforts to America’s gulf be fully funded and implemented for the future generation. The effort is supported by a group of women who are known as ‘Women of the Storm’.
In fact, for those who intend to spread the message to their friends and family members or wishes to share it with people who are located outside of Manhattan, they can purchase t-shirts with the QR Code on it. The clothes are available via cafepress, a popular print-on-demand website that helps people create their own t-shirts, mugs, mouse-pads, clocks, and other household and office items.
In our personal opinion, this campaign is not only a good thing for restoration effort, it is also a big stage for promotion for QR Code technology.
For those who don’t know what QR Codes are, it is a prevalent barcode technology that works with smart phones and android mobile phones. When you see a QR Code, you load a software called a QR Code reader and scan the code with your phone’s camera. It will decode messages, texts, and online links too. The technology is so powerful and flexible that mobile marketing experts are still befuddled with the world’s slow reaction to such an amazing innovation.
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