When readers scan the QR codes, they will be taken to the author’s mobile site hosted on the publisher’s website. They can then browse the author’s other works, watch an interview with the author and sign up for e-mail alerts.
Ellie Hirschhorn, executive vice president and chief digital officer at Simon & Schuster, says that the promotion is a low budget marketing effort, that helps them to “market future books and authors” in an inexpensive way. Hirschhorn also says that other publishers who have used QR codes in their marketing have shown good results.
Bloomberg Reports on Effective QR Codes
Meanwhile, Bloomberg.com wrote about three QR code marketing efforts. As a follow-up to his earlier report, Mark Milian wrote about three companies that were happy with their QR code efforts.
1. Amtrak. Amtrak uses QR codes for their e-ticketing systems. Passengers now only have to use their smartphones to get tickets for their train rides, showing it to the conductor when they are on board.
2. Target. The retailer placed QR codes on children’s bedding items. When customers scanned these QR codes, they are told just which Benjamin Moore paint to buy.
3. Enterprise Rent-a-Car. Putting QR codes on keychains and car windows, the car rental service was able to give their customers more information about their vehicles straight from the manufacturer’s website.
Read Milian’s article here: http://go.bloomberg.com/tech-blog/2012-06-29-3-qr-codes-people-actually-scan/
Branded the Movie: The Content Behind the QR Codes
Branded, the movie, is perhaps the one movie that has used QR codes the most in its marketing. We’ve reported about this before.
But did you know that the movie is employing a series of QR codes that resolve to various content? The movie blog MovieViral.com has cracked the future QR code content and we must say that it is a great assortment of weird and interesting content about conspiracy theories, strange happenings and odd news, along with stills from the movie and a link to the movie’s official sites.
Just a sampler of where the QR codes would take you to:
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Hot Springs in Arkansas is bringing together history and sports in its latest tourism initiatives. Hot Springs has 26 sites that make up its famed Baseball Trail. These sites are marked by a special marker that commemorates why a certain place is special to the town and baseball. For example, one of the sites talk […]Read more
If for anything, Bitcoin is an interesting piece of currency. The virtual currency is now increasingly being used in real life. Some employees now accept Bitcoins as salary. Online shops and even brick and mortar retailers also see Bitcoins as legal tender that you can pay with. There are groups of ardent Bitcoin supporters as […]Read more
- "We Have a Patent for QR Codes, and We Are Suing You"
- Three Mobile Apps That Are Making a Splash Right Now
- In Spain, QR Codes Are Scanned 218% More
- NeoMedia Reveals 39% More QR Codes Scanned in Q2
- Technorati Publishes List of Best QR Code Campaigns
- Useful Tips On Using Online Social Networking Accounts
- Adding A Mobile Touch To Lottery Tickets
- Printers, Take a Closer, Longer Look At QR Code Possibilities
- Are QR Codes "Hopeless"? Definitely NOT!
- Trekking Boston On Hunt For QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.