Despite the various available, free and inventive ways that we have to promote our businesses online, having a mailing list continues to be an important part of our marketing ritual. An online newsletter helps remind our customers about what we have to offer and serves as a means for us to stay in touch with people who are interested or may be interested in what we have.
The problem is promoting the newsletter service…now that we have Facebook and Twitter on the go.
Consider this…would it help your subscriber base grow if you could promote the mailing list with a unique QR code? If you send out flyers to interested individuals, would it increase your chances of roping them into your mailing list if you printed a QR code along with the flyer?
QR Codes acts as a URL shortening device; hence, you can create a unique QR Code with a free QR Code generator, save it to your computer and then have it printed on your business card. When you hand out your business card, you are essentially handing out an offline link to potential customers or affiliates. In a lot of ways, QR Codes are just like any other virtual URL shortening tools – think along the lines of bit.ly and tinyurl. While you can’t print out a bit.ly or tinyurl code on your business card, you CAN print out a QR Code.
The important thing to do now, if you intend to promote your mailing list via a QR Code, is to create a specific landing page for the sign-up form instead of leading mobile phone users to the home page. It frustrates them that they have to look for the correct link after scanning the QR Code. The QR Code SHOULD lead to the opt-in page instantly.
What is more important is the fact that you can instantly track the ‘click-throughs’ with a good QR Code tracking software. The results are LIVE, instant, reliable and it also shows you who has been scanning the code and their location too. According to a reliable source, it appears that more than half of the world’s population will be using a smart phone by the end of 2011.
Some may argue that the technology is still new (it is not so in Japan) and nobody is really into the game yet. We say that is a reason for us to hop onto the bandwagon while the idea is still new. Nothing kills the cat faster than curiosity, we say.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Along with smartphones, in comes smartdiapers?
- In a Boston First, BCPD Uses QR Codes
- Mobile Marketing: Why It Makes Sense to Use Near-Field Communication and QR Codes
- Three Million Smartphones Shipped to the U.S.
- Make Your Blog Stand Out: Blog Design Made Easy Part II
- QR Code Generator: vCard Sharing Made Easy
- Keeping Abreast With Bus Routes In Florida
- Health News From Biodenfense With QR Code
- Cut Cost, Save Earth With QR Codes
- Mobile Marketing Makes It More Personal And Niche For Advertisers And Consumers
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.