As one of the leading business schools in St Louis, Olin Business School looks like they are ready to tackle their business competitors with a strong internet presence and mobile marketing. When students receive the school’s magazine this week, they might be caught by surprise with that curious like black and white square on the back of the mag.
Olin is a leader in providing MBA programs for business enthusiasts from all around the nation. They are known to be rather aggressive on the marketing-front too so, we are not too surprised that they are the first to catch on with the craze. Many of the business students from the school are probably ‘in-the-know’ about QR Code technology having been in use in Japan for countless years now.
A representative was quick to point out that the school is always ready to try out new ideas on how to keep Olin school at the forefront. QR Codes is considered mainstream in Japan and many large companies in our country is already using it. Therefore, to the marketing team behind Olin, it only makes sense that they use it to serve other businesses and their students too.
It makes even more sense when the new magazine is focusing on innovation and creativity this week.
However, we would like to note that since the QR Code leads mobile phone users to the school’s website, it is a pity to see such an amazing and versatile technology being underused. There is so much more potential in QR Codes.
For example, the school could make use of the QR Code to bring in ideas, suggestions and reviews from and between their students.
The magazine was also promoting a new Masters of Science in Leadership degree program – the QR Code should have been used to point interested businesses and individuals directly to the related page instead of expecting mobile users to find it themselves.
Anyway, it is still a fantastic find. Let’s hope that more institutes of higher learning take home a tip or two from Olin Business School, then.
We get excited just thinking about the possibilities!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Two Unique Uses for QR Codes
- QR Codes Figure in Fake Estonian Flag Report?
- BudWeiser Gets People To Track Their Bud
- SEO Tips for New Business Website Owners
- A Hard-to-Read Website Can Kill Your Business
- QR Code Fail: How Betfair Screwed Up Its QR Code Campaign
- Easy QR Code Instant Survey
- Sony Ericsson Phones Goes Out With QR Code Readers
- QR Code Cooking It Up
- Business Cards With QR Codes Makes For Better Promotion
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.