Our services

QR Code On A Paper PAK


To the European cosmetics and beauty industry, the event MakeUp In Paris which was held on the 24th and 25th of June this year at Espace Pierre Cardin was a new and exciting event. Beauty magazines, TV programs, web portals, manufacturers, marketers, industry leaders and other media people all flocked to the event.

Being the first edition is not news enough; many people noticed that a small little QR Code printed on the paper bag that were being carried around at the venue. It turns out that the QR Code leads mobile phone users to the MakeUp In Paris website which features documents and articles on the environment and media files like interviews, etc.

As far as we can tell, other paper bags being distributed contained their own individual QR Code as well. We will have to wait for someone who was at the event to confirm this. But for MakeUp In Paris, the QR Code resolved to their company’s website.

Note about QR Codes: QR Code is the modern way of linking online stuff via a barcode that works with smart phones. Yes, you will need one of those swanky-looking new smart phones or an android one for it to work. Anyway, most new model smart phones come pre-loaded with a QR Code reader but if it doesn’t, then you can find them on the internet and most of them are good enough and free of charge. Once you have the QR Code reader, the program will use the smart phone’s camera as a scanner. When scanned, the QR Code will take you to a website link or reveal text information.

Back to the MakeUp In Paris event, the organizers said that the event, despite it being a maiden one, was incredibly successful and they recorded 1,400 visitors which was well above their expectations. They wanted to attract marketing, product development and purchasing decision-makers in the industry and they got what they asked for.

The QR coded paper bags were done up by a popular paper bag and box making company (that has a long list of big brand names as their customers) called PAK 2000.

More articles in this topic

Martell Noblige Cognac Shows Marketers How It Is Done

Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]

Read more
QR Codes Help You Dispose of Garbage Properly

When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]

Read more
Keep Me Safe: QR Codes for Protecting Children with Autism

Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *


eighteen − two =

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>