Most small businesses operate locally. They rely on their local community to bring in sales and keep them profitable.
It makes sense that even in this digital age, small business owners would still want to mail flyers, brochures and even just event invitations to their mailing list. Direct mail and other printed marketing collaterals remain a good way to connect with prospects and customers in the area.
For small companies who are looking into the more traditional direct mail marketing, they should think about adding QR codes to their mails.
An interesting statistic says that close to half of consumers who receive something in the mail would then proceed to check the sender company’s website. Also, compared to email, consumers are also more likely to open and take action on a direct mailing.
A QR code can then help you make it easier for the recipient to visit your website. Whether they are at home or opening your mail outside, they can easily visit your website, Facebook page or watch your video because of the QR code you included. True, you can include a URL in your mail, but QR codes make it easier for your customers to access your content.
You also get to save on costs. Instead of sending bulky brochures, you can just send a one page letter with a QR code in it. When customers scan the QR code they will be taken to a digital brochure you have on the Web.
Don’t think too that people will not know what it is. As we have earlier reported, 14.5 million QR codes were scanned in June 2011 alone. What’s more interesting is that half of these scanners are within the 18 to 34 year old age group, while over a third reported incomes of more than $100,000.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Danone Creates 1,400 QR Codes per Minute
- The Top 20 iPhone Games You Should Get and Play (Part 2)
- Ukraine QR Code Train Tickets
- In a Boston First, BCPD Uses QR Codes
- QR Codes Show Up in UK School
- Get All the Yoshis in Mario Tennis Open!
- USPS Direct Mail Promotion Gets Boost from SpyderLynk
- Yahoo Ties Apps with Mobile and QR Codes in New App Search Service
- ACU Keeps Students Informed Of Activities Via QR Codes On Campus
- Scan Your Check-In
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.