We live in a consistently developing world…and that includes the internet and the marketing industry. We have all heard of the coined phrase ‘a picture is worth a thousand words’, haven’t we? Well, apparently, the rest of the world is evolving exactly in THAT direction.
Remember way back when Yahoo! was still the top search engine and Excite and Alta Vista were trailing behind? That was way before Google came into the picture. During that era of the internet, words were everything. You want good ranking, you make your way into the pack with words and keywords. We have blogs now but it has evolved into Vlogs and picture blogs where people shorten content with videos (Youtube) and pictures. So, instead of writing a whole barrage of words as a blog post, they post a host of pictures that ‘tells a thousand words’. THIS is precisely the reason why Pinterest became such a hot tool and not to mention the mobile app sensation called Instagram. In fact, you would stop for a while and think how phone calls have turned into Facetime or Skype.
Even links has now become QR Codes for mobile marketing purposes. For those of you who are not in the know about QR Codes, they are basically square black and white barcode which you can scan using a smartphone’s camera and a QR Code reader. Anyone can download a free QR Code reader, regardless of whether they are using Android or Apple operating systems. QR Code reader apps are available for both platforms and are free to download.
But let’s face it, the conventional QR Code’s looks…to say the least…doesn’t look very interesting. In fact, would I dare venture a little further to call it ‘boring’? Since it involves mobile marketing, it means that there will be creative individuals who are working the codes into designs and when they try to do that, the designer will usually have a tough time trying to make the black and white codes blend in with the design…otherwise, it will simply stick out like a sore thumb…not in a good way at all.
So, what needs to be done is to personalize the QR Code and to make it help it ‘blend in’ a little more so that it is more suitable for advertising materials like business cards, websites, print ads, and handout leaflets.
BeQRious has a free-to-use QR Code generator that can help customize your QR Code for you, you can even upload your company’s logo or a picture of a product and integrate it into the QR Code. Once the application is done integrating the designer QR Code, download the image and use it in any marketing material you want. Give the QR Code a test-drive and let us know how you like it!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- German Charity Uses QR Codes to Get Donations
- Castle Rock Historical Society Uses QR Codes to Recount History
- Mobile Marketing: Why It Makes Sense to Use Near-Field Communication and QR Codes
- Google Uses HTML5 to Make Android.com a Lot More User-Friendly
- Berlin Street Art Made More Interesting With QR Codes
- Nordstrom’s Joins the Rooftop QR Code Craze
- QR Code Enabled Nokia Phones
- QR Code Treasure Hunt Holiday Game
- Dupont Buys Into QR Code
- No More Queues At Bus Stops With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.