When it comes to QR codes, sadly, a lot of advertisers are making mistakes. The good thing is that, these are also things that you can learn from, so you do not make the same errors of judgments that these businesses have.
QR code fails happen every day. Take a look at the pictures of QR codes submitted to the WTF QR Codes Blog at http://wtfqrcodes.com/.
Here are some of our favorites:
This one seemed like the advertiser do not know what QR codes are and how it works.
When you are sending out an e-mail, it might be easier for your customers or prospects to click on a link rather than scan a QR code. A reader submitted a screenshot of a QR code that was embedded in an e-mail here:
Remember, QR codes have to be scannable.
In addition, it has to be on a flat surface to be scannable.
In addition, no, it does not work on straws.
Simply put, why don’t you try to scan your own QR code when it is already out there. If you were the advertiser behind this QR code, you would be embarrassed too:
While you will find this one too high and too frustrating.
Also, put in instructions on what to do with the QR code.
However, make sure it is correctly and simply worded, so that your customers are not confused.
Marketers, be conscientious. Do not put a QR code where it could cause accidents. Like this billboard.
Or somewhere ridiculously difficult to scan.
You can add to the fun as well. If you see a QR code that is just impossible to scan, then snap a photo of it and head on to the site’s submission page where you could upload the image and write something witty about it.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- QR Codes Used for Public Service: Two Recent Examples
- Black Friday: How Retailers Are Using QR Codes
- How QR Codes Benefit Businesses
- Metro Herald Jumps Onto The QR Code Train
- QR Code Advertisement On Bus Wrap
- So, Who Is Really Using QR Codes?
- Fish Tags In Japan And Norway
- QR Code On Your Website, Marketing Collateral
- QR Code Reader – Back to Basics
- Disneyland Paris’ Own QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.