Marketing is all about knowing your target market right? So if you are targeting men, of any age, sex sells too, right?
But Betfair, an online betting firm, is taking things too far. The company has paid Shauna Mullin and Zara Dampney to put a QR code on their butts. The pair are the world’s 26th best beach volleyball players, and the United Kingdom’s first choice for London 2012.
Technically, the QR codes would appear on the duo’s bikini bottoms, but still, we challenge you to scan it without feeling more than a little uncomfortable, or at least being thought of as a pervert.
QR codes are now everywhere, literally.
The new QR code campaign gives a whole new meaning to “ubiquitous”.
The Betfair campaign is seen as the first in-play QR code, and the first time that athletes have agreed to wear one.
Andy Lulham at Betfair says that they wanted to ensure that the campaign is “seen and remembered” by as many sports fans as possible.
The QR codes, if you could get the pair to stand still long enough and muster enough courage to scan it, takes you to Betfair’s website.
Memorable, yes. But effective?
Location is one of the more important considerations in QR code marketing. For one, it has to be easily scanned, so it should not be too high or too low. Place a QR code too high and people would have a hard time getting a successful scan. Place it too low and it would be easily missed, plus the fact that people wouldn’t really want to stoop down to scan a QR code. In this case, not only would scanning the QR code prove embarrassing, it would also be very difficult with both athletes moving around too much and too fast.
Betfair might have done its research well enough to know that beach volleyball is very popular in the U.K. and if they were aiming at a sport that would deliver them the most eyeballs for their QR code campaign, then this would be it. Plus, it is very difficult to put up in-play advertising as well. But their choice for a QR code and its location is downright unfortunate.
Tell us what you think.
Did Betfair hit it right? Or do you agree with us?
If you are in London, be sure to catch the QR codes on August 9 to August 14 at the Horse Guards Parade. If you do get the chance to scan them, please let us know what happened.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Android Gives You a Better Photography Experience
- eRx QR Code App Allows Consumers to Pre-Order Medicines
- Plant-Based QR Codes, Anyone???
- SkanzJr Brings QR Codes to Kids
- Dark Website Backgrounds: When Is It Appropriate?
- Apps and QR Codes Spice Up Political Campaigns
- What's New Across the Pond? The BBC Uses QR Codes in New Cooking Show
- How Americans Are Using QR Codes
- Target Targets Mobile Phone Users
- TNT Post Netherlands Adds Spice To Direct Mail Service
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.