In France, something’s really cooking up because La Croissanterie, a huge French fast-food outlet, just launched their QR Code loyalty program. The aim of this QR Code marketing campaign, like other brand names (namely restaurants and fast-food chains) is trying to give their customers a reason to come back. Customers of La Croissanterie can get points, enjoy discounts, transport cards, and identify themselves at the checkout counter. Loyalty programs are really picking up on the usefulness of QR Codes. Their loyalty program is set to go on through the end months of 2009 till early 2010.
In the meantime, on US soil, we have something a little bit more interesting. As with the American culture, life is for the living and when you’re living, there’s always a reason to party…healthily. Here, we have a QR Code PARTY! The QR Code party is aptly called the Sweetgreen Barcode Block Party and will be held in Washington DC. The party is organized by a trio named Nic, Nate and Jon. Collectively, they call themselves Sweetgreen boys. Check out their funky website over here.
If you don’t know what they are, here’s a clue. Sweetgreen is an environmentally-friendly company selling fresh, environmentally-friendly, healthy foodstuff using 100% compostable packaging. They even have something called the Sweetflow Mobile which is, essentially, a frozen yogurt truck from the main outlet. What’s interesting is that the truck runs without a generator which reduces the consumption of fuel.
When’s the party? October 11th 2009 from 4pm till 8pm.
What should you expect from them? You’re promised tons of fun, lots of great live music, exciting entertainment, freebies and of course, FOOD. Slotted to perform are performances like US Royalty, The Beautiful Swimmers and Chris Burns. They’ve been actively promoting this QR Code party all over the internet and are enticing people to come see their event.
There’s going to be a surf competition (on land, yes), bike racing and yoga too. If you’re planning to crash this party, don’t forget to bring along your iPhone or Blackberry, they remind you, because there are going to be lots of QR Codes for you to scan. Each QR Code entitles you to freebies…and…ahem, maybe even a date with one of the owners.
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