It has been said and reported that a vast thirty percent of people who come into contact with outdoor advertisements said that it affects the way they make decisions when faced with vast choices and options. Surprised? Wait, there’s more.
A whopping ninety-five percent of US citizens who responded to a survey said that they often see and respond to ads that they see outdoors. And finally, when you wrap a bus, van or any other type of vehicle with an advertisement, it actually costs you a mere $0.77 CPM. Talk about fantastic facts, huh?
Anyway, we are not veering away from the topic – QR Codes. Imagine what you can do with a QR Code if you had it firmly wrapped around a bus that frequently rounds a route in a bustling city like New York? Can you imagine how many people will see the advertisement in the middle of rush hour, get curious and actually snap a picture of the QR Code? Can you see people whispering to each other when they see a colorfully wrapped-up bus driving by and then stopping at the lights, generating curiosity about what the QR Code is all about?
Well, they may be surprised at this point in time but as the number of smart phone users increase, the sense of curiosity will dwindle.
You see, what most advertisements and commercials try to do is try to engage people. Getting them curious is a rather difficult to do if you are already an established brand name unless you can hire a good advertising agency to come up with a really good concept. Not impossible. But it would really cost some serious money there.
However, when you look at this from another angle, the QR Code itself can generate quite a lot of curiosity already, all by itself, when people see it whizzing past on a bus wrap advertising. The bus may not stay still long enough for them to pull out their phones, load the QR Code reader and snap a picture of it, but it got their attention. They could have remembered the name or a simple URL printed on the advertisement.
So what you do is to have a similar QR Code placed on your main website (if the QR Code leads to a different one).
Think about it. Placing a QR Code on a bus wrap advertisement could really work!
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Pizza Hut Gets Sales from Mobile Campaigns
- QR Codes in China
- Interactive Totem Pole Uses QR Codes to Rebuild Sense of Community
- BeQRious' Top Stories for the Year and a New Barcode Scanner from Accusoft
- Four Easy Ways to Improve Your QR Code Marketing Now!
- Samsung To Release Android Camera In The Near Future?
- HP Goes High-Tech To Counter Counterfeit Activities
- iPad To Scan QR Codes
- Farmers Connect With Meat Eaters In Japan
- Notorious Biggie Film Goes With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.