It is a given fact that more and more businesses are hopping onto mobile ecommerce. We are seeing a drastic rise in people using their mobile phones to pay for things that they want to buy online, instead of the usual online purchase made on a personal computer or a laptop. Coupons, discount cards, loyalty cards, cinema tickets, flight tickets, food, coffee and such…one can easily get on the internet on a smartphone and make an instant purchase right there – what is not to love about such an amazingly convenient technology?
With that said, quick response codes or QR Codes is considered an absolutely vital link between the online and offline world when we wish to buy something online and want it delivered to our homes without us, consumers, having to queue up in a line and make the payment via credit or debit cards.
A quick study was done by one of the largest custom market research firm in the world and they found that if businesses wanted to be kept in the loop and remain relevant in the world of mobile commerce, adopting a QR Code strategy is essential. It was reported that market penetration for mobile devices have reached an all time high in United Arab Emirates whereby more than ninety two percent of people are already using smartphones or some other forms of online mobile device. Out of the people who responded to the survey, more than forty percent reported that they were already using QR Codes or LBS based services. To top it off, more than half of the respondents said that they have every intention to hop onto the bandwagon in the next few months if they were not already doing it now.
But the real question remains – yes, more businesses are now adopting QR Codes as part of their online marketing strategy but…are people USING it?
This calls for the stats done for another study which revealed that nineteen percent of smartphone users have scanned a QR Code before with twenty eight percent indicating that they have heard about it, are intrigued about its full potential and would not hesitate to scan a QR Code when they chance upon these unassuming black and white squares. Steve Hamilton-Clark of TNS MENA said that location-based services is really, truly coming of age.
Of course, the study also found that based on the behavior of the respondents, nearly forty percent regularly used some form of location-based services, for instance, GPS systems and apps to find their way around or to locate their family and friends on a smartphone app. Yes, we are thinking along the lines of Google Maps, Waze and Foursquare.
So, if you have been thinking about creating a QR Code for your business but have not found the time to do so, now that you are reading this, please head over to our free QR Code generator page and try coming up with your very own free customized QR Code right now.
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