We live in a very mobile world today and in fact, I would say that we live in a world full of apps. For Android fans, this means free apps (most of the time) or really affordable ones. I am no stranger to this phenomenon as well because we all have apps that help us deal with every stuff like schedule, tutoring, social networking, sleep, games and entertainment, recipes, school, work, kids (especially babies), you name it, it is there somewhere. One of the things about free apps is that they come with ads.
While the rest of us do not have a problem using those free apps despite the ads, some app developers have no idea how to keep their users. Instead of placing the ads in a more convenient and non-intrusive way, the method used is push marketing.
Push marketing, as we all know it, is dead. Out the door. Doesn’t work anymore. The days of advertisers controlling the consumers is over because consumers today are way much more informed and in control of what they see, do, hear or are presented with. This gives them the reign of control over what kind of ads will appeal to them and keeps advertisers and app developers on their toes.
It is absolutely crucial, for an app developer, to place the ads in a non-intrusive way, a way that does not come ‘in your face’ or disrupt with the basic use of the app.
Some friends have recently complained about a game that they have downloaded from Google Playstore because before they could complete their mission, everything stops and an ad pops up. In fact, I have personally stopped using an app because they made some changes to the interface which includes loading of a large, very hard to miss, ad before the app would load. Before this, the ad was placed right there at the bottom and in no way kept me waiting. So, I have stopped using the app to load my Twitter and Facebook accounts and opted for an alternative instead.
As can be seen, being too assertive with ad placement in an app is a no-go for advertisers and developers alike. It shows an almost pompous belief that the users will ‘endure’ the ad because of loyalty. Hardly ever, not when there are so many other decent and similar apps out there in the market. App developers have to remember that it is far too easy to cause frustration and turn them off. Is there loyalty? I am not sure about this. In my case, there wasn’t much difference between the intrusive app and its competitors, so it was pretty easy to just ‘leave’.
Please do share your idea of ‘loyalty’ in terms of apps in the comments section below, regardless of whether you agree or disagree with the opinion expressed in this article.
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