Purite has recently put up QR codes on the packaging of their pre-treatment and deionizer replacement cartridges. These QR codes resolve to a video that shows customers how to replace the cartridges properly.
Purite is a company that provides water purification systems to their customers. They use the latest technologies in making their products, so it may not be easy to understand, especially for a layperson.
While it is definitely not the first time that a QR code has shown up on product packaging, and it is not the first time for a company to use a QR code to make instructional videos easily accessible, Purite still scores a first for being the only manufacturer in the industry to do such a thing.
Steve Mines, Purite’s sales manager, remarks that the company is giving their customers all day long access to information that can help them boost their efficiency and save time. The video presents a step-by-step guide that is very easy to follow.
Remember our best practices when it comes to using QR codes?
Purite has come up with good content that could easily help their customers. In addition, they have placed it on the product packaging. This makes the QR code easily visible to anybody who needs that kind of information.
So in our book, Purite scores big with this carefully planned and wonderfully executed campaign.
Here to Stay: Good Use of QR Codes
Who says QR codes are dead? Definitely, when everyone thinks that QR codes are on their way out, there will come along a company that will prove them wrong. Purite, and hopefully other companies, have learned how to make good use of QR codes for their campaigns. This is what is going to make QR codes even more useful in a world that wants information and wants it quick.
More articles in this topic
Want to do something fun, exciting, meaningful and will go down in the history books in the next couple of days. Or perhaps, you are just as easily excited about QR Codes as we are. Either way, here is your chance to join a bunch of enthusiastic youth in making the world’s largest QR Code […]Read more
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
- New South Wales Looking to QR Codes to Help Process Fines
- German Charity Uses QR Codes to Get Donations
- QR Codes Hide Porn in Hotel Room
- New Taco Bell Ad Features "Edible" QR Codes
- QR Code Tidbits: Simon and Schuster + Bloomberg's Report on QR Codes
- Set a world record, save a kid’s life
- 1 in 6 Smartphone Owners in Canada Scanned a QR Code, comScore Reports
- Idea: Self Service with QR Codes
- QR Code Contest Promoting Barca To Fans
- All Dolled-Up For Sidewalk Catwalk
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.