When the trend started spreading to other parts of the world (outside of Japan), printers started quivering with fear. Is it going to spell the death of the print industry? Is this going to destroy people’s love for books, magazines and even newspapers now that they can get everything online and on their cell phone? Will no one ever find joy in flipping through freshly printed pages of a woman’s magazine…or a golf one ever again?
Through the paranoia, we need to tell printers to relax. It’s alright. The same way ebooks did not kill off the book printing business, QR Codes is not going to either. In fact, it is just the other way around. Not only will QR Codes NOT kill off the printing industry, it is going to help it soar!
QR Codes is one of the most talked about topics in the world today…at least, as far as the internet and mobile marketing is concerned. The two dimensional QR Code lets people access content like web pages, videos, images, music, download software, launch emails, safe personal contact information, store calendar meetings….well, you get the picture.
Considering the flexibility of the technology, printers need to look at QR Code as an aide, instead of an arch nemesis.
Big brand names are now embracing the technology so much so that we are seeing many more QR Codes being printed along with advertisements and commercials. QR Code technology has evolved into a quite necessary part of a marketing campaign because of its multi-channel application. What consumers see when they see a QR Code is an instant reaction. If they scan the code, they are directly reacting to the marketing campaign…on the spot.
What is even greater about this is that it is all trackable too. The very moment someone scans the QR Code, regardless of their location, marketers record the reaction and collect it as a part of their data.
Here’s something to think about too for those in the print industry…a whopping seventy one percent of smart phone owners related (in a survey) that they have scanned a QR Code before. One, because they wanted more information and it was available. Two, because they were curious.
So, we were a magazine, WE wouldn’t mind creating free QR Codes and print them alongside the articles.
Before we sign off, all of you in New York who attended an auto exhibition, we are wondering if you saw this. Holler if you did.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Insights from Adobe
- Working The Press Room For Small Business Owners
- Fotolio – Android App For The Avid Photographer
- QR Code To Bring Better Food Choices To The Table
- How to Add a Graphic to Your QR Codes
- How to Build a Mobile Site
- Google Buys QR Code-Based Punchd
- ACU Keeps Students Informed Of Activities Via QR Codes On Campus
- Nintendo 3DS Makes Mii Sharing Easy With QR Codes
- Thailand To Take On QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.