QR codes on books are nothing new. We have seen QR codes placed on book jackets informing people about the book or the author.
QR codes on books are not just for marketing purposes. We have seen these two-dimensional matrix bar codes crop up on the classic novel “Around the World in 80 Days,” where scanners are taken to online materials, videos and audio files to learn more about the different places mentioned in the book.
Even publishing powerhouse Simon and Schuster revealed that they will start using QR codes.
A collection on poetry written by Eloise Klein Healy will have QR codes in them. The QR codes will link the reader to audio files, which are recordings of the poet reading her work.
For those who do not have smartphones, you can still access the recordings on Healy’s website.
Google Is Still Bullish on NFC
Meanwhile, Google is still betting on NFC for its mobile wallet service.
Apple might have snubbed near-field communication with its iPhone 5, but Google still believes in the technology. Google has an NFC-based mobile payment service called Google Wallet, and although it has made great strides in the recent months, adoption has been particularly slow.
The slow adoption is seen from the side of both consumers and retailers.
Speaking at the Global Mobile Internet Conference, Google Wallet’s head honcho, Osama Bedier, concedes that NFC payments such as their wallet service would not immediately catch on. But it is going to be ubiquitous three to five years from now.
Bedier also reveals that Wallet users have been doubling every six weeks since they configured Wallet to accept any card.
Asked about QR codes, Bedier says that NFC might be a better solution than QR codes, the technology used in rival Apple’s Passbook service. Bedier says that users will need “to futz” with QR codes. Bedier also predicts that when NFC becomes cheaper, it will eventually replace QR code and other forms of barcodes. Bedier calls NFC as the “future” and the best solution for mobile purchases and payments.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Pizza Hut Gets Sales from Mobile Campaigns
- QR Codes in China
- Interactive Totem Pole Uses QR Codes to Rebuild Sense of Community
- BeQRious' Top Stories for the Year and a New Barcode Scanner from Accusoft
- Four Easy Ways to Improve Your QR Code Marketing Now!
- Samsung To Release Android Camera In The Near Future?
- HP Goes High-Tech To Counter Counterfeit Activities
- iPad To Scan QR Codes
- Farmers Connect With Meat Eaters In Japan
- Notorious Biggie Film Goes With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.