Pretty unusual gimmick using QR codes to be sure, but definitely very effective. Shoppers can only scan the QR codes successfully during lunch hour. The QR code increased lunch time sales by as much as 25%
So now we have a solar powered QR code, is it any surprise that somebody would come up with a plant-based QR code?
The Royal Horticultural Society Chelsea Flower Show gave out the Bronze Medal to a QR code garden display. If you scan the QR code, it will take you to a site that tells you more about the garden and what types of plant would work best if you want to create your own QR code garden.
Landscape architects Jade Goto and Shelley Mosco were the brains behind this simple yet stunning project. Sponsored by Scotscape and Treebox, Mosco and Goto also created another QR code garden at the RHS Environment section of the flower show.
The flower show itself also used QR codes scattered all throughout the venue. These codes gave visitors to the show more information about the entries and the gardens on display.
We have heard of QR code memorials where these codes are placed on tombstones. Following this concept, it might be a cost effective alternative to create QR codes using different types of plants. So now instead of bringing flowers to your loved ones’ graves, you can just create a flower garden that also serves as a QR code memorial for them.
BeQRious continues to be amazed at the high level of creativity we have been seeing when it comes to QR codes these past few months. We just hope that marketers would continue to come up with crazy but effective ideas.
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