When it comes to major updates, here are the things you should consider:
1. Build a new app or just give your current one a major update?
When you have a major update, it means that you have changed your app’s features, user interface and maybe even some of its functionalities. Instagram, the popular iPhone camera and photo editing app released its version 2.0 and gave its users a lot of new features, filters and high resolution photos.
But you might gain some advantage if you just build a new app instead. This will give you the opportunity to start anew and perhaps improve on your first app in terms of marketing and adoption. If the new version would mean a very drastic change to your existing app, then you might as well consider a new app. Plus, if you offer a new paid app, that would mean more revenues!
But if you have an already very popular app, a new app might dilute your user base and the new app might not have the same success as your first.
2. Go for an in-app purchase?
If you have a major update planned and you want to earn money from it, you might want to try an in-app purchase.
This is very common with games. Developers allow users to download their apps for free, but for certain levels or to finish the game, they must buy it. Be careful, however, when you do this, you might turn off some players. Let the players finish the game and just add some additional levels for purchase.
You could also offer some functionalities for sale on an app. For example, you can let people use your camera phone app for free, but in order to upload it to their social networking site, they must pay a minimum amount.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Beating Food Allergy In Restaurants
- Practical Communication With Londoners Over Construction Sites
- Make Your QR Code Work For You
- Successful Heineken Event
- Autolyst to Launch QR Code Powered Automotive Social Network
- The Most Popular Facebook Apps
- Little Giant, Big Move
- Folli Follie New Window Mobile QR Code Campaign In Japan
- How important is it to expose the kids of today to their brand of technology?
- Mini’s QR Code Campaign
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.