There are a lot of companies who rush into using QR codes for their marketing. We really cannot blame them! With all the benefits you get from this square pixilated code, who would not jump into the QR code bandwagon?
Because of this haste, we have seen a lot of companies commit mistakes that they could have avoided if they have just tested their QR codes. The most glaring ones involve the QR code placement.
On top of avoiding places where there is no mobile data connection or at least Wi-fi access,where are you supposed to put your QR codes? Well, here is a list of places that you SHOULD NOT use for your QR codes!
1. Too high or too low.
We have seen QR codes inside stores that were either placed too high or too low. Not only do these weird placements make it easy for your customers to overlook your codes, it would also make it more difficult for them to properly scan your codes. Bigger companies can get away with advertising their QR codes on billboards because you can basically scan it from afar.
Putting a QR code too low could also make it very uncomfortable to scan. How many of your customers would actually want to stoop low or bend over just to scan your code?
2. On buses and other moving objects.
QR codes are great for out-of-home marketing campaigns. But remember that your customers would need a steady hand and a few seconds to take a picture of your code and get the content you hid behind it. Putting your QR codes on the sides of buses, on top of taxis, or on t-shirts worn by your promotions team would be a headache to scan!
3. On highways.
Yikes! Not only do you have the motion problem we described in item 2, but you would be responsible for accidents caused by drivers who try to scan your QR codes. It is bad enough that some drivers use their mobile phones and talk while they drive, but can you imagine talking, driving and then scanning?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Yet Another Online Finding Service Uses QR Codes
- PSC Info Incorporates QR Codes into Billing Statements and Invoices for Accelerated Payments
- Successful Heineken Event
- QR Codes As Cover-Up for Graffiti
- QR Codes: Making Advertising Work
- Be Square, Be Cool
- Rising Smartphone Use Sure to Increase QR Codes Uptake
- What Does QR Code and Fashion, Beauty Industry Have In Common?
- A More Mature Understanding Of QR Codes
- QR Code In Latin America
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.