Pizza Hut knows the value of mobile marketing for their products. The chain reports that around 30% of their carryout and deliveries comes from digital ordering. And mobile devices have been helping, the company reports that compared to data in 2010, mobile devices helped them get 4,000% more digital orders!
Caroline Masullo, the company’s director of digital & social marketing, relates that it is the fastest growing segment of their business.
It is no surprise that the company has launched a new app to help give their customers a better experience on mobile. The new app will use the phone’s GPS functionality to make it easier for their customers to order.
In fact, Pizza Hut wants their customers to order in just 30 seconds. After you input your payment information, you can just tap on what you want and have it delivered to you. If you want, you can also receive deals from the pizza chain via push notifications.
Pizza Hut also put up a QR code on their Web site so that people could easily download the app to their phones. Instead of launching Google Play to get the Android app, for example, you can just scan the QR code and it will do all the work! Aside from Android, the app is also available for iOS devices and windows Phone.
You too can make use of a mobile app to bring in more sales and help you with your branding. You would need to plan what type of services and functionality you would want to offer your customers. Also check out what smartphone features are already available that you could take advantage of. In Pizza Hut’s case, they leveraged the GPS technology and push notifications that most smartphones already have to add more functionality to their app.
BeQRious can help you build a working app that would help you wow your customers! Drop us a line at email@example.com and tell us your goals, and we could tell you what you need to do or could do!
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