The use of quick response codes is not only rapidly growing in the big world of retail and within the context of marketing. It is also becoming more and more popular in the art industry. We have reported on a number of instances when these two-dimensional matrix barcodes were used to enhance people’s experience when viewing various works of art.
In yet another art-related QR code news, the Philadelphia International Airport is using quick response codes to accompany the various art installations in its building. For years, the airport has been housing famous artworks from the likes of Anne Schaefer, Colette Fu, Victor Perez, Arden Bendler Browning, and Mary Smull. These works of art are publicly displayed and are open for viewing by travelers.
However, the airport finds that displaying various artists’ works is not enough. It believes that putting up QR codes to accompany each artwork would help travelers see and experience the pieces in a new and different way.
More specifically, each of the codes will direct travelers to additional information on a certain artist whose works are being showcased. Scanners will also be able to share this information with their friends and contacts in social media sites. As such, the airport believes that these QR codes will not only help artists gain a good level of exposure, but the codes will also help them connect with their fans or with other people who appreciate art.
The airport started putting up the QR codes on artworks displayed throughout its premises this month. These QR codes can be scanned using a mobile phone equipped with any kind of QR code reader app.
Philadelphia International Airport also has plans of expanding its use of QR codes in the future or in utilizing them for purposes other than art. However, this will depend on how travelers respond to the current art-related QR codes.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Paypal Bridges The Online And Offline Commerce Divide
- NFC Partnerships: MacKay Meters and UIC; Etisalat and EIDA
- RaceMenu Uses QR Codes to Allow On-Site Event Registration and Payment
- USPS Continues Summer QR Code Discount Promo, Makes it “More Refined” This Time
- Using Graphics to Give Out Numbers and Statistics
- Autolyst to Launch QR Code Powered Automotive Social Network
- Remember Your Loved Ones And Share With QR Code...On Tombstones
- QR Codes to Gain More Popularity with Google
- Would You Rather, Really, Thumb It?
- ANA Offsets Carbon With QR Code
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.