Launched on June 7, the P&G truck will be touring around New York for a full month. The truck will be distributing free product samples along with the merchandise. It will also have eight different QR codes for the multinational company’s biggest products, including Head and Shoulders shampoo, Iams Dog Food and Gillette Fusion ProGlide. There is also a QR code that you can scan so that you could shop for your everyday needs.
All purchases are delivered right to your doorstep.
But how do you know just when and where the shopping truck would show up? Easy, follow @PGMobile on Twitter and get up to the minute updates on where the trucks will be. You can also request for the truck to show up near your office or apartment.
This is the first outing of the @PGMobile shopping truck, but it would not be the last. Already, there are plans to do the same in Chicago. This time, however, bus shelters would be sporting the QR codes instead of mobile trucks.
If you want to know when and if a similar campaign is coming to your city, you can follow Procter and Gamble on Twitter using the special handle @PGMobile, which is dedicated to the campaign.
We have seen a lot of similar efforts from all over the world, but this is the first time that a giant like Wal-mart partnered with another giant and streamlined the offerings. Tesco in South Korea basically offered a line of products that did not come from a single brand. The P&G and Wal-Mart campaign is notable not just because of the heavyweights behind the campaign, but also because of the convenience it brings to everyone. Plus these are products that you use daily, amplifying the convenience factor. Now could you imagine having these shopping trucks around every day and not just for a month?
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Along with smartphones, in comes smartdiapers?
- Design Your Site to Be Usable: Part II
- Top 4 Tips for a Great Call to Action Page
- Three Mistakes That Kill Your Content
- People Are Searching for QR Codes: How to Take Advantage!
- Microsoft and QR Codes
- Getting Hired: Using the QR Code to Reinvent Yourself
- Make User-friendliness Top Priority When Launching QR Code Campaigns
- Almost Everyone In Japan Uses A QR-Code Enabled Phone
- Digital Signage Goes Hand In Hand With QR Codes Marketing
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.