If you are planning to use QR codes for your marketing but you are at a loss at what to do, then maybe you could get some pointers from Procter and Gamble and Wal-Mart Canada.
The two giants are partnering to set up 50 mobile stores at various bus shelters in Toronto. They are using QR codes to make this mobile shopping experience possible.
So if you regularly wait for the bus to come, you can save time by doing some grocery shopping done while you wait.
These mobile stores are actually just posters with photos of P&G’s products such as Pampers, Gillette, Pantene and Tide. These photos have QR codes next to them so that you could scan the QR codes and order the items right there.
You can then have the items delivered to you for free.
This is an ingenious idea. Bus shelters have a high number of foot traffic and at any given time, there would be people there who would be waiting for minutes for their buses to arrive. That means that the QR coded mobile stores will never suffer from a lack of potential customers.
What’s more, these posters would not take up too much space. Even so, they can still help you stock up on things that you use every day.
It can also give you something to do while waiting.
Overall, it is not a bad idea. P&G spends millions every single year to advertise their products. These advertisements are all around, on TV, on radio, online and in print. For the most part, these advertisements are just announcements. With these mobile stores, P&G does not only advertise, but they also get the chance to sell their products as well.
So from being an added cost, the company can now actually have some form of return from these advertisements.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- What Is Freemium and Other Mobile App News
- Youku Now Uses a QR Code for Their Videos
- University of Limerick Uses QR Codes and Mobile Apps to Guide Freshmen around Campus
- Mobile On The Move – Android For Travelers
- Autolyst to Launch QR Code Powered Automotive Social Network
- Tyro Band Markets Materials With QR Code
- India's Mid Day Publication Incorporates QR Codes
- The Oroton Code
- Arkansas Is First To Go With QR Code
- Kelly Brook shows off her amazing curves in unforgiving sequined catsuit
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.