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P&G and Wal-Mart Canada Turn Ads into Stores with QR Codes


If you are planning to use QR codes for your marketing but you are at a loss at what to do, then maybe you could get some pointers from Procter and Gamble and Wal-Mart Canada.

The two giants are partnering to set up 50 mobile stores at various bus shelters in Toronto. They are using QR codes to make this mobile shopping experience possible.

So if you regularly wait for the bus to come, you can save time by doing some grocery shopping done while you wait.

These mobile stores are actually just posters with photos of P&G’s products such as Pampers, Gillette, Pantene and Tide. These photos have QR codes next to them so that you could scan the QR codes and order the items right there.

You can then have the items delivered to you for free.

This is an ingenious idea. Bus shelters have a high number of foot traffic and at any given time, there would be people there who would be waiting for minutes for their buses to arrive. That means that the QR coded mobile stores will never suffer from a lack of potential customers.

What’s more, these posters would not take up too much space. Even so, they can still help you stock up on things that you use every day.

It can also give you something to do while waiting.

Overall, it is not a bad idea. P&G spends millions every single year to advertise their products. These advertisements are all around, on TV, on radio, online and in print. For the most part, these advertisements are just announcements. With these mobile stores, P&G does not only advertise, but they also get the chance to sell their products as well.

So from being an added cost, the company can now actually have some form of return from these advertisements.

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