It seems that more and more people are finding more and more uses for the QR code outside of retail marketing, exchange of government information, and your usual sharing of URLs. One of the other areas where QR codes are making a splash is in the health care industry.
We have previously talked about how quick response codes are helping women schedule for a mammogram. Women just need to scan the QR code and they get directed to the Athens Regional Medical Center website where they could sign up for a mammogram at their own convenience.
We have also talked about QR codes helping educate patients, set up appointments, market health services and give people tours of a medical facility or hospital.
There are also other health care related QR codes out there. So it would not be a surprise that the Pennsylvania State University is now incorporating customer service with health care and QR codes. The University is using QR codes to get feedback from patients and visitors to the area’s various hospitals. The campaign, called “Real-Time Care Experience Feedback,” asks patients to scan a code and rate a hospital they were in according to their personal and general experiences.
Ideally, each hospital in the local area would have a team that would monitor the feedback so that they could do something about it, especially the negative ones. The vision is to have a team working around the clock to help address patients’ concerns.
What’s more, once patients and visitors submit their answers, that particular hospital’s patient experience response team will get in touch with the patient to help them with anything that they may need assistance on. If the hospital has round-the-clock staff doing this, then imagine just how convenient and helpful it would be for the patients.
On a bigger scale, the QR codes and the surveys could help hospitals, doctors and other health-care professionals better their service. From dirty bathrooms to inattentive nurses, these surveys could easily unearth areas for improvement within the medical institutions being monitored.
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