Peapod, an online grocery store, has launched a mobile shopping campaign that makes use of quick response codes.
L Transit commuters in Chicago can scan the QR codes that Peapod has made available at the State and Lake Station Tunnel to download Peapod’s mobile shopping ads. The QR codes are found next to virtual grocery shelves, which concept is very reminiscent of what Tesco South Korea has done in Seoul.
The mobile app is compatible with iPhones, iPads and Android devices. It allows people to not only shop for groceries while waiting for the train to arrive, but also schedule the food delivery and manage their shopping lists.
As we have mentioned before, this is very similar to what Tesco had done in South Korea. Similar efforts have also been seen in Japan and Singapore. But this is not the first time that Peapod has used QR codes for its virtual shopping campaigns. Peapod also did a similar campaign at 15 commuter stations in Philadelphia some weeks ago.
Peapod reports that the Philadelphia QR code campaign was very successful and 9 out of ten of those who have used the QR codes have reordered. The Philadelphia campaign lasted 12 weeks, although the length of the campaign in Chicago is unknown.
QR codes are proving to be very effective when it comes to creating virtual stores. This means that you really do not have to have a physical store to sell your products, just as long as you can receive payment and deliver the goods. This would be a great move for small businesses to replicate, as it would bring their products and services to a wider audience without the need for a bigger store space.
It would be great to see more mom and pop stores follow what the bigger retailers have done and BeQRious is hoping to see more of these virtual stores cropping up!
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