People are on the move, on the go, and they want to buy things that way too. With the advent of smartphones and QR Codes, the inevitable has happened.
Just imagine that you are stuck in a terrible jam during rush hour and you see an advertisement on the body of a bus. It looks interesting and would like to see if you can get it right there while you are sitting in a jam that just isn’t moving. To the bottom of the advertisement, you see a QR Code and scan it which will lead you to a mobile site telling you more about the product that has snatched your interest. It would be amazing if you can just order and pay for the product right there and then in a traffic jam, or while you are waiting for your turn at the bank or when you are caught in a supermarket queue.
Paypal executives are convinced that it is completely possible and this could become a prime way for people, especially the younger generation and the tech-savvy people of today, shop for their favorite things. South East Asia’s MD, Elias Ghanem, happens to think that this is fast becoming the norm in India and many parts in Asia.
In Malaysia alone, nearly six hundred and fifty thousand people made purchases on their smartphones in 2011 and most of these purchases were made either when they are on the move or relaxing at home. The people spent RM494 (USD155) on average purchasing stuff on their mobile phones and RM464 (USD145) on their tablets. Paypal also found that many people make purchases on their smartphones while waiting for their food to arrive in restaurants too.
Ghenam said that this trend is not just apparently popular in India and Malaysia, it is a huge deal in other countries like Korea, Japan and Hong Kong where people would not hesitate to pull out their smartphones to scan a QR Code to buy movie tickets, download music, order their favorite fashion item or clothing, books, airline tickets and family-related products.
The company’s representative also said that QR Code technology enabled 24/7 shopping that is blurring the online and offline commerce scene. Suffice to pay, what makes people feel apprehensive about completing the purchase process is when there isn’t a secure checkout system or when people aren’t sure about the integrity of the company. Paypal solves that problem by being the bridge between the consumer and business owner; providing businesses with a reliable and safe checkout method and consumers can have the peace of mind of not having to reveal their personal details every single time they wish to purchase something.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Three New Apps You Should Download NOW!
- QR Code Scanning in China Increases
- London Cuisine Scene Takes A Change
- UK’s West Midlands Police Uses QR Codes to Arrest Suspects
- Facebook’s Rooftop QR Code – Hype Over Practicality
- Android Market Poised to Have 500,000 Apps by May 2012
- App Ideas: Oink
- Greet Them a Merry Christmas, the QR Code Way!
- All Dolled-Up For Sidewalk Catwalk
- Kelly Brook shows off her amazing curves in unforgiving sequined catsuit
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.