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Oroton Australia Summer 09 QR Code Campaign


Those of us huddled over here may not have heard of the name Oroton but this is a steadfast brand in Australia. It was there during the 50’s, introduced glittery handbags in metallic colors in the 70’s and is still standing strong today in the fashion market in Australia. It’s not a huge franchise brand like Prada but Oroton’s got its own following because they’re just opened their fortieth store in Australia and second in New Zealand.

We were informed that Oroton’s Summer 09 range of clothing design will be extensively marketed in Marie Claire, the magazine, and also integrated into many of their online and offline marketing campaign. On top of that, Oroton’s also gotten an advertising company to create a mobile web site for them.

The mobile web site can be accessed with a QR Code and in the web site, fans of the clothing line can preview the collection, download a video (or watch it there on the cell phone) and also enter a competition! Now, THAT’s the way to milk the QR Code technology for what it’s worth!

Their marketing representative who had a big role to play in adopting QR Code technology admitted that it’s an intriguing way to engage potential customers consider the limitation of space in a retail outlet and on paper. The technology merely gave them access into a world of marketing that just about the whole world’s been talking about.

The QR Codes, according to them, will be printed in Marie Claire and also a few of their flagship Oroton shops. Consumers who are either flipping through the pages of the magazine or walking past the shop windows can access exclusive stuff and participate in a content when they scan the QR Code with their cell phones.

The thing is that QR Code is relatively new in Australia as well and the company did the right thing in including a number that consumers can SMS to get the same access.

In all honesty, this seems to be a very complete QR Code marketing campaign which maximizes, as much as possible, the potential of engaging the customer, rousing their interest and luring their interest in the right direction.

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