One of things that makes QR Code so good is that they give advertisers and marketing experts the chance to exploit their campaign by maintaining secrecy. Confused? Don’t worry, explanation ahead.
You see, it is human nature to be curious, hence, a good way to get people to prod deeper into something is to tell them that confidentiality is high priority.
ArtPrize recently launched their ‘experiment campaign‘ which involves the use of a QR Code. It is said that the QR Codes resolves to a secret Facebook page which contains information and highly confidential information not available to the press and public.
What a clever way to market themselves, we say.
The organizers retain the right to prevent anyone or any organization from joining or ‘liking’ the page which heightens the level of curiosity amongst tech-savvy folks. When the QR Code is scanned, mobile phone users will be led to an application page, when approved, users are invited to join a hidden ArtPrize page.
The company’s director said that this was an experiment and they are keen to probe new ways of reaching out to people and interacting with them in real time. The event that they are promoting is related to technology, hence, they figured that the best way to reach out to tech-savvy people is to go hi-tech.
But why such secrecy when they intend to reach out to their fans and consumers? Well, we contend that it is part of the gimmick. The secrecy and warning of being booted out of the page or not being eligible makes it all the more enticing. Accordingly, ArtPrize is pouring in some serious cash into this campaign and are going to offer up to nearly half a million in prize money.
All users need to do is to pick their favorite works of art and vote for them.
Would people be confused with such hi-tech stuff? We are sure some (even the ones with iPhones and Blacberry) will be feel a little lightheaded in the beginning but that is also the reason why the organizers have volunteers and assistants to help the willing but dazed.
If you are attending the event, please do let us know how it went and also share with us your experience.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Speetra Launches Voice-Enabled App PulseM, Uses QR Codes
- QR Code Joins In The Evolution Process
- Macy's Backstage Pass Gets an Extension
- How Retailers Benefit from QR Codes
- Why Should Your QR Codes Be Boring?
- Japan's Earthquake and Tsunami: How QR Codes Could've Helped
- Thailand To Take On QR Codes
- The Oroton Code
- Get Rebounding Offers Qr Code Coupon
- Newspapers Can Monetize Reviews With QR Codes
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.