Ontario’s tender fruit producers can now get quick response codes from the marketing board to attach to their packaging. These QR codes direct customers to relevant information about the fruit products.
These QR codes are in lieu of the Ontario Tender Fruit Producers Marketing Board’s newly launched website. The site provides the tender fruit growers with QR codes that they can place on their own packaging and even on their other marketing materials. Producers only need to request for these codes and they would be able to download them.
The Marketing Board represents growers of tender fruits that include nectarines, peaches, plums, seedless coronation grapes, pears, and chilled and pitted cherries. The Board’s new website has separate sections for tender fruit growers, consumers, and “trade use.”
The site’s special section for the growers is password-protected as it contains special market information, including pricing info. It also has an online discussion forum where members or growers can share industry experiences and knowledge with each other.
The section for consumers offers tender fruit storage and handling information, information regarding production, nutritional data, and also tender fruit recipes. When this specific section is accessed via smartphone, it will automatically switch to its mobile version.
The site’s trade section, on the other hand, provides marketers with certain recipes using tender fruits. It also has an image gallery as well as in-store promotional materials.
According to Sarah Marshall, the Marketing Board’s manager at St. Catharine’s, they want to make it easy for local consumers to get information relating to tender fruit, regardless of whether they are at the grocery store or they are on the go. She said that there’s a lot of information as well as many different recipes relating to tender fruits and because of these QR codes, it has never been this easy to enjoy local.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Ontario Tender Fruit Growers Now Use QR Codes For Product Information
- QR Codes Bring Stories to Readers in Coffee Shops
- Toyota Financial Launches iPhone App Using Personalized QR Codes for Instant Bills Payment
- Mobile Marketing Grows Fastest Among All Advertising Channels
- Make Your Website Visitors Stay - and Buy (Part II)
- Apple Bids to Train Karaoke Singers with New Technology
- Printers, Take a Closer, Longer Look At QR Code Possibilities
- HP And Mindfire Adopts QR Code
- Passion Pit's QR Code Campaign
- 2D Barcode Train Tickets In The UK
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.