Ontario’s tender fruit producers can now get quick response codes from the marketing board to attach to their packaging. These QR codes direct customers to relevant information about the fruit products.
These QR codes are in lieu of the Ontario Tender Fruit Producers Marketing Board’s newly launched website. The site provides the tender fruit growers with QR codes that they can place on their own packaging and even on their other marketing materials. Producers only need to request for these codes and they would be able to download them.
The Marketing Board represents growers of tender fruits that include nectarines, peaches, plums, seedless coronation grapes, pears, and chilled and pitted cherries. The Board’s new website has separate sections for tender fruit growers, consumers, and “trade use.”
The site’s special section for the growers is password-protected as it contains special market information, including pricing info. It also has an online discussion forum where members or growers can share industry experiences and knowledge with each other.
The section for consumers offers tender fruit storage and handling information, information regarding production, nutritional data, and also tender fruit recipes. When this specific section is accessed via smartphone, it will automatically switch to its mobile version.
The site’s trade section, on the other hand, provides marketers with certain recipes using tender fruits. It also has an image gallery as well as in-store promotional materials.
According to Sarah Marshall, the Marketing Board’s manager at St. Catharine’s, they want to make it easy for local consumers to get information relating to tender fruit, regardless of whether they are at the grocery store or they are on the go. She said that there’s a lot of information as well as many different recipes relating to tender fruits and because of these QR codes, it has never been this easy to enjoy local.
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