According to a new study by Berg Insight, the installed base of NFC-capable mobile phones will grow at a compound annual rate of 65% by 2017, reaching 2.1 billion units.
Berg Insight also stated that the penetration rate for NFC across all mobile phone segments will similarly increase to about 32% by 2017.
Berg Insight further noted that NFC-based mobile wallet services have already been commercially deployed in 13 countries. This number is up from six in 2011. Most of these NFC payment services are available to only a small number of consumers, but that this will change significantly within the next few years, thanks to the massive rollouts of NFC-ready POS terminals, NFC-capable handsets, and TSM solutions.
The research also found that there is also going to be around 140 companies worldwide that use a TSM solution in commercially live NFC-based mobile wallet services at the end of this year, which number is up from 57 companies at the end of last year. According to Berg, the most active region for TSM solutions as of now is Asia-Pacific, with Europe placing second, then North America and the Middle East.
The analysts noted that the market for NFC-capable mobile handsets reached a breakthrough two years ago and accelerated further last year as new NFC mobile phones were introduced by all leading handset manufacturers except Apple.
Berg Insight estimates that worldwide NFC mobile phone sales increased 300% to 140 million units in 2012. The global installed base of NFC-equipped devices reached 170 million units in 2012, corresponding to about 3.3% of all mobile phones being used.
Meanwhile, the study found that shipments of NFC-ready POS terminals globally doubled to an estimated 3.9 million units in 2012 and the global installed base is expected to grow at a compound annual growth rate of 46.1% from 6.7 million units in 2012 to 44.6 million units by 2017.
What this means is that even after four years from now, NFC would still not be as accessible as QR codes are right now. You might want to take some time to see how you could incorporate both NFC and QR codes into your marketing campaigns!
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