With emails, Facebook, Twitter and other online greeting cards services (most of which continue to be free of charge), the offline printed greeting cards industry is, understandably, doing pretty badly. Not many people are willing to pay for a greeting card or an invitation card these days when there are guilt-free and budget-friendly ways to do it online. Except for the fact that printed greeting and invitation cards are more personal.
However, the offline greeting cards industry is not about to bow out…just yet. They’re upping their game by embracing the internet and mobile marketing.
Paperspring, a rather well-known printing company have decided to give QR Code a shot. When ordering invitation cards from the company, customers are given the opportunity to create their own QR Codes and also mobile-friendly websites. How does it work?
Well, according to sources, when mobile phone users receive the card, they can RSVP via the QR Code. When the QR Code is scanned, it takes users to a mobile website where they can tell the sender of the card whether he or she will be attending the event or party.
Sources who tested the QR Codes said that although the idea is fantastic, Papersprings would do better if they eliminated the need to key in a special code before being allowed to access the mobile web page. Some said that the need to key in the code defeats the purpose of making it as easy as possible for mobile users when trying to access the site.
For the new service, Papersprings offer users the option of personalizing their own mobile landing pages, write their own customized messages and also load photos into the page and then a QR Code is created for the landing page.
Representatives from the company said that the concept is very new and that they intend for it to be a social web in a card.
While the idea is fantastic, one can similarly create a card without using Papersprings. For example, designing your own invitation or greeting card and loading it into a Print-On-Demand website like Zazzle.com or Cafepress.com, create a free QR Code with beqrious with our free QR Code generator. As for the issue of creating a mobile landing page, Zinadoo.com should do the trick.
We hope that more tools will be added to the service in the very near future.
More articles in this topic
Talk about marketing and you will get differing opinions on what works and what is effective. We have seen a lot of success stories as far as marketing is concerned, and this one is no exception. Martell Noblige Cognac brought together different types of marketing to come up with its latest campaign. The theme for […]Read more
When it comes to the environment, we all have to pitch in. While it is best to minimize the amount of waste we produce, there is still garbage that we have to take care of. One of the best ways to dispose garbage is to segregate it. You can always sell recyclable materials such as […]Read more
Parents of kids with autism have many fears. One of them is losing their kids as they wander off to some place they are not familiar with. QR codes have been helping parents with autistic kids. It is a fact that most kids with autism will wander and get lost with their parents. It happened […]Read more
- Fraunhofer Makes Use of QR codes to Enable Secure Sharing of NFC Keys
- The End of iGoogle
- UK’s West Midlands Police Uses QR Codes to Arrest Suspects
- Lesson Learned
- The Security Plug-Ins Every WordPress Site Should Have
- Idea: Using QR Codes for Storage
- A More Positive Take On QR Code Technology
- Using QR Codes to Promote Yourself
- 27 QR Codes, 27 Bridal Jewelry Designs
- Selling With MARS
Google Android news and discussion.
Deliver latest top technology stories and breaking IT news
Near Field Communication (NFC) news, ideas, projects and technologies.
QR Code, Datamatrix and other two dimensional barcode news and analysis.
Tips, advices, how-to's and DIYs for the latest technologies.